Thursday, December 4, 2008

Dream Dinners- The Unique Food Franchise

Dream Dinners Video

A dream dinner may bring to mind a free steak for some people.  Dream Dinners is also a quickly rising food franchise business.  It's all about people cooking under supervision according to planned menus.  It's one of those ideas that has people slapping their foreheads while exclaiming “why didn't I think of that”?

Americans are busier than ever before.  Work and school and a variety of other activities for family members mean it's harder than ever to eat well .  Even the terrific pre-made food available today in stores isn't quite the same as home cooking.  But doesn't something have to give when time is on a budget?  This franchise comes to the rescue.

The program works like this.  Customers select up to 14 menu meals every month.  They then pay for the number of servings desired.  Then they cook it while still at the shop.  Cooking experts supervise in either private or public cooking sessions.  This is a lot like a chef at a restaurant coming out to direct the diners in preparing the food.  

It's not as costly as it sounds.  The more people buy the more they save, so all 14 meals are about $3.50 per serving not counting sides and other items like salads.  This can bring the cost per serving for a complete meal up to around the $5 mark, but for a busy working family it's not bad.  That's a great deal for the food plus the cooking instruction.

This is a franchise business.  There has been some tension.  It's not the food or menus or preparation, but rather the franchiseesSome of the franchisees aren't happy.  Forbes magazine published a detailed account of Dream Dinners in early 2008.  The company didn't look very good in the article.  It expanded very quickly, attracting entrepreneurs with its unique concept.  But it seems the business plan wasn't strong, as many of these people found themselves unable to continue the business after a short time and a lot of investment.  The article detailed what was described as misrepresentations of the profit possible, and thus the overall valuation of franchises.

Let the franchisees and the company worry about the controversy, for the diner Dream Dinners is just what the chef ordered.

 

Find more information on great dinners here Dream Dinners

 

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